Pay per click advertising is the fastest way to deliver quality, targeted traffic to a web page and gain lighting fast cash. However, due to the recent changes at Google, 10,000’s of AdWords accounts were banded or even closed due to risky or low quality user experience. Where advertisers may have been able to earn a low cost per click (CPC) for a term in the past, Google has now raised the challenge for all advertisers.
There are still ways to get on Googles good side and even get them to love your ads. It does require a little bit of time and effort on your part. Google will still give you traffic for pennies on the dollar but you have to play by their rules. While others are paying $5.00 a click you maybe spending just $.25 cents a click. In this post I will attempt to explain why.
If you can remember only one thing in this article, remember “User Experience”. That’s what Google wants most of all.
If you can create an environment in which you give the the user what they want and you do it in such a way they do not feel forced or tricked into buying a product then you are doing it right.
Let’s look at the sales process.
1. Person has a problem.
2. Person seeks solution to problem on the internet.
3. Person types keywords into Google (Search engine).
4. Person clicks a link they think is closest to their desired outcome.
5. Person lands on page with options
6. Person decides weather the value of the solution is worth the cost or chooses a less expensive option
7. Person buys product and ask “Does it solve my problem?”
8. If the answer is “No” person may return looking for a better solution.
Which of the above steps can you control? If you are an affiliate you may not be able to control the product or the sales page. You can not control whether someone decides to by or not.
But you know the problem and the solution. The solution is to create a bridge page, that helps the visitor decide on which solution is best for them.
I like to setup a wordpress blog with a static homepage. I usually make it very theme related and make sure you have a contact us, terms of service and other pages like that. A site map would be good as well.
On the landing page I would write some copy that addresses the problems that they maybe facing. Then in would have three graphics that showed three different offers or solutions to their problems. One would be high price, one would be low price and one in the middle.
If done with class you can create a really nice page. Remember, do not put any opt in boxes on your landing page.
Now all you have to do is setup your PPC campaign in adwords. The key to this is to find good keywords the very relevant to your page. After running your ad monitor your stats everyday and weed out keywords that are not converting to sales. (note: use tracking code for each keyword)
By avoiding direct linking and creating a quality bridge page you will make a better user experience and Google will reward you with lower click rates then you competition.
