At a time when traditional advertising is in a steady decline, entrepreneurs are looking for reliable ways to drive targeted traffic and generate leads through their website. You needn’t look far for information on internet marketing.
Are you really getting the full story? And if the mainstream media provides any clues, the answer is no.
Marketing online has transformed quite a bit with the advent of mobile marketing, local search, and social media marketing. Most local business owners have to spin a lot of plates in order to stay afloat today’s economy. It’s time we separate facts from fiction, and myths from truths.
Developing an online presence is no longer an option for small business owners wanting to boost sales.
- 73% of online activity is related to local content.
- 97% of internet users in the U.S. gather shopping information online, and of those consumers.
- 51% explicitly characterize their behavior as ‘Shop Online, Purchase in Person’.
For every one dollar U.S. consumers spend online, another five or six are going to offline purchases that are influenced by online research.
Business owners marketing online should consider these five areas before finalizing their internet marketing strategy. Every website needs to address these key areas to boost conversion.
They are:
1. Customer Focused – are your keywords geared toward the way ideal prospects are thinking when searching online?
2. Competitive – does the copy on your site include keywords that help your site get found in the search engines?
3. Clear – does each page present a path following a user friendly website-flow to quickly and clearly answer the prospect’s questions?
4. Conversion Optimized – are your messages written to prompt clicks leading to sign-ups and sales?
5. Consistent – are the pages of your site connected with a smooth flow and logical messaging?
If you optimize the content of your website around those five areas, you’re guaranteed to boost your number of subscribers, customers, and profits. For the business owners using social media marketing, or those wanting to be found via mobile marketing, the five factors mentioned above remain constant.
