The problem with most marketers is that they start off on the wrong foot. Most online marketers find a product they are passionate about and then they go out hunting a market. Only to end up frustrated that they are not making any sales.
So, let me ask you this… What came first, the ThighMaster or unwanted thigh fat… Teeth Whitener or coffee-stained teeth… Acne Cures or pimples?
Right, the market has always been there for these products… all that had to be done was to introduce the market to a product for the right price.
What is so cool about the internet is… there are so many tools on the internet that collect marketing data for you. All you have to do is learn how to access the information and discover these gold mines.
The tool I want to introduce you too today is 43Things.com. On this site people list 43 things they like to do before they die. The important thing about this site is that people list what they are most interested in. People who are passionate about something are buyers. People buy on emotion and not logic.
How can you use this site for market research? Simply go to the first page at 43Things.com. You will see a page of blue hyperlinked words. Read through the text until you spot a very specific idea, for example “going cross country skiing” (NOT “be loved” or “learn as much as I can” too vague)
Click on the specific terms. You will see Google adsense ads on the right side of the page. Check out what people are advertising for sale. Vacation packages, tour guides, equipment, airline tickets. Could you make money selling these items? Yes or Yes.
See how simple that was… Imagine how many different markets you can discover with just a little research and clicking.
