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Posts Tagged ‘marketing Online’

Pay Per Click Vs SEO - Immediate Results

Saturday, December 19th, 2009

The big debate - PPC vs SEO? Which one creates more earnings per click and your bottom line. Let’s take look which one brings in more earnings.

Pay per click advertising is paid text or graphical ads that can be displayed in response to a keyword search, landing on a webpage or by related content. PPC ads are generally small in size and are only displayed once on a page. The cost with PPC can be pricey depending on the keyword or webpage. PPC can bring you quick traffic but it is limited by your budget and available web space.

Search Engine Optimization is more that just ranking your own web site in the search engine. Today SEO evolves external web site and social media. SEO covers a number of media such as video, audio, documents, news and articles. With SEO you look to maximize distribution channels. SEO can bring traffic in as little as ten days but continual maintenance must be applied.

If were to invest on PPC or SEO. I would focus all my energy and resources on SEO, and here’s why. SEO has the potential for exponential growth. A single video or article or news story can capture the attention of a few and they share it with a few more. Before you know it your content has been view by millions. Can you do that with PPC? How much would a million clicks cost?

SEO in it’s many forms is king when come to marketing online.

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Posted in Free Advertising Techniques, Industry News, Marketing Tips | 4 Comments »

Affiliate Business - The 7 Pillars Of Success

Wednesday, November 25th, 2009

Building a successful affiliate business online means being consistent in your marketing efforts. But, being human it is hard to stay focused on your marketing system without getting distracted by the latest, greatest marketing tools or techniques.

Today I want to give you the 7 Pillars of success you can use to make your affiliate business successful.

Pillar 1: Blogging

Pillar 2: Email Marketing

Pillar 3: Social Media (Twitter, Facebook, Linkedin)

Pillar 4: Multimedia (Videos, Podcasting)

Pillar 5: Articles

Pillar 6: Reports, Relationships (Viral Reports; JV’s Partnerships, Affiliates)

Pillar 7: Testimonials (Endorsements, Case Studies, Happy Customer Photos & Interviews)

As you are reading through this consider how you can outsource these activities and leverage your time and effort.

Your blog is like your home online. It’s where people come to learn about you and build a deeper relationship with you. So adorn your blog with photos, articles, video and even audios about yourself. Let people know what you like to do and places you like to visit.

Not only should you talk about yourself on your blog but you should talk about the reader as well. Consider the people that come to your blog and what questions they may have? What problems might they be having? Come up with some common solution to their problems.

Build relationships and allow people to make comments back and express themselves on your blog.

On your blog you should offer a free report in exchange for an email address. You should always ask for email addresses and build a list.

Also list your twitter account and facebook accounts on your blog and encourage people to follow you.

Email Marketing:

If done in the right way email marketing should increase the relationship you have with your followers. Give them free stuff and encourage them to be active on your blog.

Always consider what is best for them and their needs. Always provide opportunities for them to get more involved with your blog or business.

Social Media:

Have fun on social media and be interesting and DO NOT sell. You can reach millions of people on social media but only if you are one of the cool kids. People have to be engaged with your personality and feel like you are a true friend. When you achieve these attributes you will have more friends and followers then you can shake a stick at.

Multimedia:

In no time in history have you had the ability to broadcast a video message to millions of people for free. This is an amazing opportunity for you to get your message out to people all over the globe.

Again be yourself, think about the other person and relate to them.

Articles:

The internet is all is 80% text and all search queries are based on text. You need to get the word out about you and your offers. There a hundreds of articles directories plus you have social media sites and free blog directories to post your articles on.

Reports:

Free reports are a tremendous way to build a relationship with your list and even new partners. When someone takes the time to download and open a pdf report there is an increased level of intimacy with that person. The person gives more weight to the information they are reading and are more likely to take action on what they read.

Testimonials:

This is the most powerful tool or resource in your arsenal. A heart felt testimonial can convince thousands of people to take action. Always have a way where people can leave you a testimonial. This will bond you to them for ever and give them a sense of giving back to others. In return people will respond with gratitude.

I hope you consider these seven pillars of success in your business and build a resource that never stops giving.

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Posted in Free Advertising Techniques, Industry News, Marketing Tips | 3 Comments »

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