In today’s post, I wanted to talk about leads and conversions, and how to increase the number of leads that you get to your page. Simple is always better. The more simple you can make your page, with the less graphics and the more to the point that you can be with your page, the more opt-ins you will get.
Consistency is one of the marketing traits that you should try to implement into your marketing. For instance, if you ask someone to click on an ad to download a free newsletter, you should at least talk about the newsletter on the page that they click on to download the newsletter.
A simple white page with a nice headline, a small graphic that has written benefit statements , and a simple Aweber opt-in form at the bottom is sufficient for an opt-in page. Doesn’t have to be fancy.
You don’t have to make outlandish claims. Just a simple, download this for your report.
When they opt-in, you then send them to a bridge page that has two steps. Step one is to download the free report. And step two would be to click on a link for additional information.
The second option, when they click on it, goes to a sales page. The sales page could be a video sales page or a long form sales page, that talks about your product or service. By using this bridge page to go from your opt-in, you’re going to increase your conversion by about 40%.
Getting someone to purchase your product is one of the key steps in building an online business. Because you’re building not only a list of e-mail subscribers, but you’re building a list of buyers. And buyers, you know, have the capabilities of purchasing other products and services that you are offering.
So this becomes a lot more valuable than just have a subscriber list. I hope that you take some of these strategies and use them in your own marketing campaign.
