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Posts Tagged ‘blogging’

Why you need to use blogs in your business.

Friday, January 21st, 2011

Blogging is an important part of building your on-line business. It should be the center hub of your entire business. Your blog should have personality and tell upcoming events. It should also be designed to attract your target market. On your blog, you should have authentic content.

In other words, you should personalize it and it should reflect your own opinions, personality, your company ideals, and mirror the way that you like to do business.

Blogs also have a better conversion rate than regular websites. So you’re going to have a lot more people interact with your blog than you would with a regular website. Plus, you can expand the content on your blog to social media, like Squidoo and Hubpages and Twitter and Facebook. And you can have them all connected back to your blog. So when people want to contact you, they can have a central place to contact you.

Your blog also allows you to humanize your company. In other words, it allows you to put a face to the name. Blogs are also great for SEO and inbound marketing. You’ll have a central place where you can create backlinks to your website and get available search traffic that’s available on line. You can have conversations on your blog with your target audience. You can ask questions and have them post responses to those questions.

So the bottom line is that you want to make your blog the central part of your web business. And then have everything else, all your other web pages, product pages, and product websites linked to and linked back to your blog, as the central hub.

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Posted in Free Advertising Techniques, Industry News, Marketing Tips | No Comments »

The Death of Flogs

Wednesday, November 10th, 2010

Since the new FTC regulations have come out, you have seen less and less use of flogs.

If you’ve seen them before in the past, you know, a “Flog” is a fake blog. For example you may have landed on a page that looked like it was written about a local person. “Local woman finds the miracle cure for whitening her teeth just use these three products.” At the end of the article it links to three CPA offers, three different teeth whitening offers which makes the affiliate 3x’s the commission. Or you may have seen a loss weight that uses the local name, town and city.

They worked because people believed that they landed on a web page that was actually created by a local person, when in fact it’s just a made-up person and with a software program that looks at the domain name and the IP address of the person logging into the computer and list thier local town, city or town.

The problem with this is that it is all based on a lie and people were tricked into a continuity offer and they can not get the charges stopped.

So, the FTC has really, really come down on these types of web sites, and you’ve seen Google itself shake off tens of thousands of affiliates for putting such websites on thier network.

One of the strategies now used that is very effective is called a “double optin Facebook page”. A double-optin Facebook page is basically a landing page that you make on a fan page on Facebook.

The graphic on the landing page, first asks you to like that page so that you can at least make them a fan of that page. Then the graphic tells them about a free report to download. That free report goes to an opt-in page, and that opt-in page will ask for their e-mail address.

Once you have their e-mail address, it will send them on to the second page which will then allow you to download the free report on one side. On the right hand side of the page, it tells them to click on a link to learn more. The link then takes them to an offer (CPA, or other offer).

This is a nice way of getting people from, let’s say, a PPC ad to your offer without creating this awful flog. Alright, so that’s one way that seems to be working and it seems to be ethical. So, I hope that you apply this system instead of making an outlandish website that fools people into offers they do not want.

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Posted in Announcements, Industry News, Marketing Tips, Video Trainings | No Comments »

Affiliate Business – The 7 Pillars Of Success

Wednesday, November 25th, 2009

Building a successful affiliate business online means being consistent in your marketing efforts. But, being human it is hard to stay focused on your marketing system without getting distracted by the latest, greatest marketing tools or techniques.

Today I want to give you the 7 Pillars of success you can use to make your affiliate business successful.

Pillar 1: Blogging

Pillar 2: Email Marketing

Pillar 3: Social Media (Twitter, Facebook, Linkedin)

Pillar 4: Multimedia (Videos, Podcasting)

Pillar 5: Articles

Pillar 6: Reports, Relationships (Viral Reports; JV’s Partnerships, Affiliates)

Pillar 7: Testimonials (Endorsements, Case Studies, Happy Customer Photos & Interviews)

As you are reading through this consider how you can outsource these activities and leverage your time and effort.

Your blog is like your home online. It’s where people come to learn about you and build a deeper relationship with you. So adorn your blog with photos, articles, video and even audios about yourself. Let people know what you like to do and places you like to visit.

Not only should you talk about yourself on your blog but you should talk about the reader as well. Consider the people that come to your blog and what questions they may have? What problems might they be having? Come up with some common solution to their problems.

Build relationships and allow people to make comments back and express themselves on your blog.

On your blog you should offer a free report in exchange for an email address. You should always ask for email addresses and build a list.

Also list your twitter account and facebook accounts on your blog and encourage people to follow you.

Email Marketing:

If done in the right way email marketing should increase the relationship you have with your followers. Give them free stuff and encourage them to be active on your blog.

Always consider what is best for them and their needs. Always provide opportunities for them to get more involved with your blog or business.

Social Media:

Have fun on social media and be interesting and DO NOT sell. You can reach millions of people on social media but only if you are one of the cool kids. People have to be engaged with your personality and feel like you are a true friend. When you achieve these attributes you will have more friends and followers then you can shake a stick at.

Multimedia:

In no time in history have you had the ability to broadcast a video message to millions of people for free. This is an amazing opportunity for you to get your message out to people all over the globe.

Again be yourself, think about the other person and relate to them.

Articles:

The internet is all is 80% text and all search queries are based on text. You need to get the word out about you and your offers. There a hundreds of articles directories plus you have social media sites and free blog directories to post your articles on.

Reports:

Free reports are a tremendous way to build a relationship with your list and even new partners. When someone takes the time to download and open a pdf report there is an increased level of intimacy with that person. The person gives more weight to the information they are reading and are more likely to take action on what they read.

Testimonials:

This is the most powerful tool or resource in your arsenal. A heart felt testimonial can convince thousands of people to take action. Always have a way where people can leave you a testimonial. This will bond you to them for ever and give them a sense of giving back to others. In return people will respond with gratitude.

I hope you consider these seven pillars of success in your business and build a resource that never stops giving.

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Posted in Free Advertising Techniques, Industry News, Marketing Tips | 2 Comments »

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