The big debate – PPC vs SEO? Which one creates more earnings per click and your bottom line. Let’s take look which one brings in more earnings.
Pay per click advertising is paid text or graphical ads that can be displayed in response to a keyword search, landing on a webpage or by related content. PPC ads are generally small in size and are only displayed once on a page. The cost with PPC can be pricey depending on the keyword or webpage. PPC can bring you quick traffic but it is limited by your budget and available web space.
Search Engine Optimization is more that just ranking your own web site in the search engine. Today SEO evolves external web site and social media. SEO covers a number of media such as video, audio, documents, news and articles. With SEO you look to maximize distribution channels. SEO can bring traffic in as little as ten days but continual maintenance must be applied.
If were to invest on PPC or SEO. I would focus all my energy and resources on SEO, and here’s why. SEO has the potential for exponential growth. A single video or article or news story can capture the attention of a few and they share it with a few more. Before you know it your content has been view by millions. Can you do that with PPC? How much would a million clicks cost?
SEO in it’s many forms is king when come to marketing online.
