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One of the easiest ways to market your business through technology is by using the teleseminar. The teleseminar is a conference call where you conduct the meeting and everyone listens in on their own user phone line. They call in to a phone number, enter a PIN number, and they can all listen in on the conversation.

The reason why teleseminars are so powerful is that you can make your whole presentation, and people can call in at their convenience and listen to the conversation without actively having to participate in the conversation. They can just kind of eavesdrop on what’s going on, and people can gain information without leaving the comfort of their home.

Which is great, especially if you have information that you want to share to different people around the country or even around the world. You just set the time and get out the phone number, and then they can call in and listen to the important information that you have to share with them.

So as a presenter, you will probably want to know some of the things you’ll have to do in order to prepare for a teleseminar. First off, you’ll need a company to host your teleseminar and give you a phone number and a PIN to call in.

And there’s a website called http://www.freeconferencecall.com. Basically you just sign up, and they’ll give you a phone number and a PIN number, and you can have that conference line for a full month absolutely free, and then the next month you can renew your free subscription with them, and it is totally free, and I provided that link in the text here http://www.freeconferencecall.com.

All right. So once you have your PIN number, now you have to invite people to your teleseminar. Now one way to do this is post it on your blog and have people sign up to it. If you have an e-mail list you can e-mail them. You can also contact your clients, your friends and have them sign up for the teleseminar, let them know it’s coming up on such and such date.

Also I would prepare a study guide to go along with you presentation so they can have something to look at as they’re listening to you on the phone. And so what I would do is go to Microsoft Word, prepare a simple study guide, some of the key questions that you’re going to be talking about. Leave areas where they can fill in the answers and simply save that word document as a PDF, or a portable document format, and post it to a website, or you could use something like Drop Box at dropbox.com and just simply upload it in your public folder and then just give people out that link.

When you’re on the teleseminar, you’ll want to have the information where you can get the study guide, and at the very beginning of the call, you’re just going to introduce yourself and tell people why they’re on the teleseminar and give them the URL to the PDF.

Ask them to download that PDF and actually print it out so that they can have it in front of them as they’re listening to the teleseminar.

The first five minutes of the teleseminar, that’s all you’re going to be talking about. You’re going to be talking about downloading the PDF, introducing to them what the program is going to be about, and then having them print it out and tell them the seminar is going to start in roughly about five minutes, you’re just waiting for more people to get on the line.

Once you start giving the content, you need to break it up into about 10-minute chunks. So let’s say your teleseminar is about 30 minutes long. The first 10 minutes you’re going to give the introduction part of your teleseminar. Then, at the 10-minute mark or 12-minute mark, you’re going to give a little — If you’re going to sell something on the teleseminar, that’s the time to give your little pitch about the product or tell them to stay until the end of the teleseminar and you’re going to give them a link to this special deal that you’ve got for them.

So you’re going to do a little promo piece. Then you’re going to give another 10 minutes of content, and at the end of the 10-minute content, then you’re going to do a soft pitch and you’re going to say “listen, this is only going to be up for a limited time. I’m going to give you a special deal. It’s going to be X% off, and here’s the link to that special deal that I’m going to give you today on the phone.”

So that’s how you conduct a teleseminar to make more sales and to product more customers. So I hope this information is valuable to you. I’ll see you in the next post.