I am sure you have heard how hot mobile marketing is this year. This is the year of mobile marketing. It’s like someone just opened a candy shop and all the kids are stampeding to get their hands on some goodies.
If you want those kids… you may want to check of the new options inside your Google adwords account.
http://www.google.com/mobileads/advertiser_home.html
Google, being one not to pass up on any mobile device to display their ads on, announced on April 2, 2010 that it has opened up its AdWords platform to advertisers who want to launch campaigns on Apple’s iPad. The announcement reads: “Like many of you, we’re excited about the upcoming release of Apple’s iPad and the promise of tablet computers. Innovative products like the iPad are on the cutting edge of a whole new class of devices that promise to make accessing information and content easier and more fun.
“Over the past year, we’ve been working to make sure that our advertising products work well on a different class of exciting new devices - mobile phones with full Internet browsers like the iPhone and those running Android. These mobile devices have exploded in popularity, and have allowed advertisers to achieve incremental reach and great results. With these high-end phones making up 50% of mobile search queries, it’s highly valuable for advertisers to connect with these users.
“In many ways, an iPad is more similar to these mobile devices than to desktop and laptop computers. It runs on a mobile operating system, has a touchscreen, runs mobile apps, and is highly portable, suited for on-the-go browsing. For this reason we’ve decided for now to include the iPad as a mobile device in AdWords, which means that as AdWords advertisers, you can easily extend the reach of your current ad campaigns to these new types of devices.”
Pricing
According to the current AdWords Help article regarding this matter:
“As with PC-based text or image ads, you determine the cost of your own mobile ad campaign. Your price depends on the keywords you choose, how much you bid, and how successfully you design your ads. You set your own daily budget, which will control your overall spending, but keep in mind that there is never a minimum spending commitment. In addition, you’re only charged when a user clicks on your ad. In the case of mobile text ads, users also have the option to use the click-to-call link in your ad.”
Also:
“Mobile ads pricing - whether image or text - is similar to pricing for ads running on the PC Google Network. You choose a maximum cost-per-click (CPC)* for each keyword from US$0.01 to US$100.00 (or the local currency equivalent), but smart pricing doesn’t apply. You’re only charged when a user clicks on your ad. In the case of mobile text ads, users also have the option of using the click-to-call link in your ad.”
How do you access the new features:
As you create your ads inside adwords you have choose for the “Content Network”. When you see that click “let me choose” and that menu you will find options. Then choose advanced options… in that menu you will see option to choose the mobile device of your liking.
…Also check out Admob. Admob is another network that allows you to advertise on mobile media.
