As an online marketer you have to learn how to find people to market to. Where are all the people? How do you reach them with your marketing message? These are both good questions and it will take me a while to answer.
To start there is only 4 ways to get your marketing message in front of people. You have to do one of the following things:
1. Go where they are
2. Get in the way
3. Interrupt them
4. Direct message
Go where they are: The biggest movement online, has been to social media like Twitter, Facebook, Myspace, YouTube, etc. 10′s of millions of people login to these networks every day. While there are a lot of people on these networks it is a little hard to reach them. You could try and make friends with as many people as possible, but that is very time consuming. The other method would be to buy ads on these networks, but typically the conversion is very low.
Get In The Way: This is the method I prefer. The idea behind the method is to figure out what people want and then get your web site in the way. In other words they will have to visit your site or see your ad before they go to the content they wanted to see.
I offen use blogs and opt-in forms to accomplish this task.
The Interrupt Method: This is the method that advertiser and consumers are use to. It’s the old fashion display ad. Online it’s banner ads and text ads.
Direct Message: Is when you communicate using a list of some kind. The direct response methods such as a email, text message , phone or mail.
To find people, you have to choose on of these 4 methods of communicating to them. Depending on your budget and your offer will determine which method you use.
Take a moment and ask yourself, where is my market and what is the best way to reach them?
Tags: affiliate marketing, CPA, Find people online, PPV marketing
