The great explorer Don Quixote left his home on a foolish quest against great
odds and proved that “One man scorned and covered with scars still strove with his last ounce of courage to reach the unreachable stars; and the world was better for this.”
As you join me, on our quest to conquer social media. On our journey we will face many foes and overcome many snares and traps. But the most valuable thing you will gain from our trip is the seven laws of social media marketing.
So here’s the seven laws of social media marketing:
1. Have The Right Mindset
2. What Do Your Friends Want?
3. Attract Friends To You.
4. Survey Your Friends.
5. Make First Contact With Your Friends.
6. Have A Conversation With Your Friends.
7. Convert Friends To Raving Fans.
So let’s take a brief look at each one of the laws listed above. As each law has many elements that when combined together create a powerful mechanism for you to generate the results you are looking for in your online marketing efforts.
So, what kind of mindset, do you have to have to be a social media marketer? Well, I’ve been an artist for most of my life. Actually when I was younger, I won a few awards, and I spent my summers going to art camps. As a teenager I earned money by spending my nights drawing on T-shirts, making Murals and painting images for sale. You see when an artists looks at a blank canvas or sculpture… they see the end result. They see the canvas complete with full color images. The sculptor see the figure in the granite before they chisels even their first chunk of granite.
The artists also uses the tools of his trade to develop his work of art into his final vision. They work and overcome faults and obstacles along the way. The artists will not give up on his vision until his vision has become reality.
So too, like the artists we must first have a vision for what we want to accomplish. And secondly to never… ever…. ever… give up until our vision becomes reality. All obstacles can be overcome in time.
Law number two: “What do your friends want?” Finding out what your friends want is the most important step. You can have the greatest, the newest, the brightest, the loudest gizmo that has ever been created for sale, but if no one wants it… it’s just a piece of junk. How do you find out what your friends want? You ask them. Then you do some research and then offer them a solution to their problem.
Law number three: “Attract friends to you.” People are attracted to like minded people… For REAL, this is how countries are made and laws are passed. It is a group of people who share a common point of view. People will be attracted to you, if you share your thoughts and lead the conversation.
Law number four: “Survey your friends” No matter what you are going to have friends who are not going to do what you ask them to do. I remember my uncle who refused to evacuate his home when a hurricane was coming his way. He survived but his house did not. But there was no convincing him that he was in danger. Your online friends are the same way. So you have to sort out the ones who are willing to come along for the ride and those who will not.
Law number five: “Make first contact with your friends”. You only have one opportunity to make a first impression. So don’t blow it. To many times people wait for people to come to them online. You need to contact them first… because it makes you the leader. With social media you have 100’s of millions of people to choose from.
Law number six: “Have A Conversation With Your Friends”. How many times have you received a marketing message you did not ask for? Have you met people online who just want you to join their program or buy their product? It’s like asking someone to merry you before you have ever met. You need to take a “Friends” first approach.
Friends help friends.
Law number seven: “Convert Friends To Raving Fans”: if you follow all the prior lessons. Converting friends to raving fans is quite easy. Just ask what your friends want, go and find it, then tell your friends where to find it. If you help your friends get what they want… they will be converted to raving fans.
Okay, well that was just a brief overview of the seven laws of social media marketing. Now I’m sure you have lots of questions, and that’s why I’ve developed my free seven day email boot camp which will take you in depth though each of these laws.
But the most important thing about this post is that I really want to make a real connection with you… my readers. Those people who have put the time and energy to read through this post definitely deserve my time and energy in return. So I need YOU to contact me either via (IM) instant message or give me a call on the phone… I’ll be glad to spend sometime with you and talk to you further about this.
